Display carton for a bottle-like container and blanks for making same



1968 M. T. FARQUHAR 3, 97,772

DISPLAY CARTON FOR A BOTTLE-LIKE CONTAINER AND BLANKS FOR MAKING SAMEFiled Feb. 9, 1967 6 Sheets-Sheet l INVEN'IOR MELVILLE I FARQUHAR HISATTORNEYS 1968 M. T. FARQUHAR 3,397,772

DISPLAY CARTON FOR A BOTTLE-LIKE CONTAINER AND BLANKS FOR MAKING SAMEFiled Feb. 9, 1967 6 Sheets-Sheet 2 INVENTOR MELVILLE T. FARQUHAR HISATTORNEYS a 0, 1968 M. T. FARQUHAR 3,397,772

DISPLAY CARTON FOR A BOTTLE-LIKE CONTAINER AND BLANKS FOR MAKING SAMEFiled Feb. 9, 1967 6 Sheets-Sheet 5 zz fifl' INVENTOR 44 y 5O M ELVILLET FARQUHAR 5| 5| 55 BY 54 604,

H l '5 ATTORNEYS 1953 M. T. FARQUHAR 3,397,772

DISPLAY CARTON FOR A BOTTLE-LIKE CONTAINER AND BLANKS FOR MAKING SAMEFiled Feb. 9, 1967 6 Sheets-Sheet 4 v Hi 2 To 25 40 7'0 INVENTOR. ,6]MELVILLE T- FARQUHAR HIS ATTORNEYS Aug. 20, 1968 M. T. FARQUHAR DISPLAYCARTON FOR A BOTTLE-LIKE CONTAINER AND BLANKS FOR MAKING SAME 6Sheets-Sheet 5 Filed Feb. 9, 1967 My S y m m M E m I I I I I I l i i I Il I l all @N E am Q Y w. k 46 W. R k E Mm u m m a WM Na n l llii wlUL--iliiiil i- HIS ATTORNEYS Aug. 20, 1968 M. T. FARQUHAR 3,397,772

DISPLAY CARTON FOR A BOTTLE-LIKE CONTAINER AND I BLANKS FOR MAKING SAMEFiled Feb. 9, 1967 6 Sheets-Sheet 6 90A E 3OA mvmron MELVILLE T.FARQUHAR BY 49, W //M HIS ATTORNEYS United States Patent 3,397,772DISPLAY CARTON FOR A BOTTLE-LIKE CON- TAINER AND BLANKS FOR MAKING SAMEMelville T. Farquhar, Bon Air, Va., assignor to Reynolds Metals Company,Richmond, Va., a corporation of Delaware Filed Feb. 9, 1967, Ser. No.614,902 12 Claims. (Cl. 206-45314) ABSTRACT OF THE DISCLOSURE Thisdisclosure relates to a high strength display carton for a bottle-likecontainer which is constructed without requiring additional fasteningmeans, is easily erected by hand, and which defines an attractive shadowbox for such container; further, this disclosure relates to improvedblanks for making such a display carton.

This invention relates to container means and more particularly to animproved display carton for a bottlelike container and to blanks formaking same.

Many products such as bottles of premixed cocktails, for example, arepreferably packaged and sold in attractive display cartons to helpincrease sales thereof. It is especially desirable to provide aninexpensively produced display carton which can be readily set up andfastened together manually in a retail establishment, for example,without requiring additional fastening means such as adhesive means, orthe like.

Therefore, it is a feature of this invention to provide a display cartonwhich forms a decorative shadow box for container means carriedtherewithin and which is of simple and economical construction.

Another feature of this invention is to provide such a carton which isheld together in a unique manner by integral fastening flap means.

Another feature of this invention is to provide such a carton which canbe easily assembled by hand without requiring additional fasteningmeans.

Another feature of this invention is to provide an attractive highstrength display carton of the character mentioned particularly adaptedto be used to display a bottle having a long slender neck and whichfirmly holds such bottle therewithin without impairing the decorativeappearance of such carton.

Therefore, it is an object of this invention to provide an improvedcarton having one or more of the novel features of this invention as setforth above or hereinafter shown or described.

Another object of this invention is to provide improved carton blanksfor making such a carton, or the like.

Other objects, uses, and advantages of this invention are apparent froma reading of this description which proceeds with reference to theaccompanying drawings forming a part thereof and wherein:

FIGURE 1 is a perspective view illustrating an exemplary carton of thisinvention with a bottle-like container or bottle supported therewithin.

FIGURE 2 is a front view of the carton and bottle of FIGURE 1. 7

FIGURE 3 is a sectional view on the line 3-3 of FIGURE 2 primarilyillustratin outer structural wall means.

FIGURE 4 is a sectional view on the line 4-4 of FIGURE 2 again primarilyillustrating outer structural wall means.

FIGURE 5 is a sectional view on the line 5-5 of FIGURE 2 in which theupper portion of such sectional view shows main structural wall means.

FIGURE 6 is a sectional view on the line 6-6 of FIGURE 5 primarilyshowing main outer wall means.

3,397,772 Patented Aug. 20, 196$ FIGURE 7 is a detailed fragmentaryperspective view of the lower end portion of the carton of FIGURE 1.

FIGURE 8 is a detailed sectional view on the line 8-8 of FIGURE 2.

FIGURE 9 is a detailed sectional view on the line 9-9 of FIGURE 2.

FIGURE 10 is a detailed fragmentary sectional view illustrating anotherway of assemblying the bottom wall means of the carton of FIGURE 1.

FIGURE 11 is a sectional view on the line 11-11 of FIGURE 10.

FIGURE 12 is a plan view of the blank used to make the carton of FIGURE1.

FIGURE 13 is a fragmentary sectional view similar to the upper endportion of the illustration of FIGURE 5 and showing another embodimentof this invention which utilizes background surface means behind theneck portion of such bottle to provide a more decorative appearance.

FIGURE 14 is a sectional view on the line 14-14 of FIGURE 13.

FIGURE 15 is a sectional view on the line 15-15 of FIGURE 13.

FIGURE 16 is a perspective view illustrating the background surfacemeans utilized in the embodiment of FIG- URE l3.

While the various features of this invention are hereinafter illustratedand described as being particularly adaptable for providing an improveddisplay carton which is simply and readily assembled without requiringadditional or independent fastening means such as glue, or the like, andwhich is particularly adapted for carrying a bottle containing premixedcocktails and having a long slender neck, it is to be understood thatthe various features of this invention can be utilized singly or in anycombination to provide an improved carton for other products and forother uses as desired.

Therefore, this invention is not to be limited to only the embodimentsillustrated in the drawings because the drawings are merely utilized toillustrate one of the wide variety of uses of this invention.

In the exemplary embodiment of this invention illustrated in FIGURES1-12 an improved carton 20 is illustrated, as well as an improved blank,shown in FIGURE 12, for making such carton. Carton 20 is particularlyadapted for carrying a bottle-like container shown in this example as abottle 21 containing premixed cocktails, or the like. Bottle 21 has asubstantially cylindrical main lower portion 22 which extendssubstantially across the full width of carton 20 and a long slender neckdesignated by the numeral 23.

The exemplary display carton 20 comprises a rear wall 25, a pair ofparallel spaced apart side wall means or side walls each designated bythe numeral 26, bottom wall means indicated generally by the numeral 27,and top wall means indicated generally by the numeral 30.

As seen particularly in the drawings, side walls 26 are arranged inparallel relation and fastened to opposite side edges of rear wall 25and each side wall 26 comprises an extension flap portion 31 extendingbeyond an associated side edge designated by the numeral 32 of rear wall25. Each side wall 26 also has a flap portion 33 extending beyond anassociated score line 34 defining the terminal outer edge of side wallportion 31. Portion 33 is adapted to be folded substantially coplanarwith portion 31 so that each score line 34 defines the front edge of anassociated side wall 26.

Bottom wall means 27 has bottom supporting means comprised substantiallyof two layers with one layer extending from the bottom edge of rear wall25 and another layer being defined by cooperating extension flap meansextending from side walls 26. Bottom wall means 27 also has asubstantially vertically arranged bottom framing surface designated bythe numeral 37 which in this example of the invention extends upwardlyfrom the bottom supporting means and is arranged substantiallyperpendicular thereto. I

In addition, bottom wall means27 further comprises bottom transversesurface means or a bottom transverse su face designated by the numeral38 which extends substantially horizontally inwardly and adjoins the topedge of bottom framing surface 37. Transverse surface 38 has bottomopening means shown as a bottom opening 39 which corresponds inperipheral outline to the peripheral outline of lower portion 22 ofbottle 21.

Top wall means 30 is fastened to rear wall and side walls 26 and has atop surface 40 and a vertically arranged top framing surface 41extending downwardly from top surface 40. In this example of theinvention framing surfaces 37 and 40 lie substantially in the same planetogether with the terminal front edges of side walls 26 and cooperatewith such front edges to define display carton 20 which when viewed fromthe front has the appearance of an attractive shadow box, or the like.

In a similar manner as described in connection with bottom wall means27, top wall means has top transverse surface means 42 extendinginwardly of and adjoining bottom edge means of top framing surface 41.Top transverse surface means 42 has top opening means shown as anopening 43 which corresponds in peripheral outline to the outline of theneck portion 23 of bottle 21.

As seen in the drawings, a part of lower portion 22 of bottle 21 extendsthrough associated opening 39 defined in transverse surface 38. In asimilar manner a part of neck 23 of bottle 21 extends through associatedopening 43 in transverse surface 42 and such transverse surfaces holdbottle 21 securely within carton 20.

Each side wall 26 has fastening flap means each designated by thenumeral 44 extending beyond its associated bottom edge means defined bya score line designated by the numeral 45. Each fastening flap means orfastening flap 44 is folded perpendicular to its associated side wall 26and fastened in position in a manner as will be subsequently describedto define surface means comprising bottom supporting means 35.

Each side wall 26 also has fastening flap or tab means shown as afastening flap 46 extending beyond a centrally arranged score line 47along its top edge. Each fastening tab 46 has a pair of ears or sidetabs 46A extending from its opposite side edges and tabs 46 with ears46A are adapted to engage portions of top wall means 30 and hold theupper portion of each side wall 26 in position in a substantiallyvertical manner.

Thus, it is seen that each side wall 26 is foldably connected along itsrear edge means to rear wall 25 and each side wall 26 also has fasteningflap means 44 at its lower end and fastening tab means 46 at its upperend which are adapted to hold carton 20 together without requiringadditional or separate fastening means, such as adhesive means, or thelike.

The main portion of bottom wall means 27 is preferably foldably fastenedto rear wall 25 and in the illustration of FIGURE 5 comprises an outerplanar surface layer 50 which defines the configuration of bottom wallmeans 27. Layer 50 has spaced apart slit means provided therein which inthis example of the invention are shown as facing U-shaped slits eachdesignated by the numeral 51. Each U-shaped slit 51 has a rectilinearscore line 52 extending between the terminal ends of its parallel legportions.

Each fastening flap 44 extending from each portion 31 of each side wall26 has a terminal end portion designated by the numeral 53 and eachportion 53 has locking tab means shown as a pair of locking tabs eachdesignated by the numeral 55 extending from opposite side edges ofterminal end portion 53. Upon assembly carton 20 planar surface layer 50is folded perpendicular to s 4 rear wall.25 and defines one layer ofbottom support 35 while each flap 44 is folded substantially coplanartherewith and the terminal portions 53 are placed in overlapped relationto enable inserting each locking tab in an associated U-shaped slit 51and thereby hold the bottom portion of carton 20 together in a firmmanner.

As seen particularly in FIGURES 5 and 7 of the drawings, transversesurface 38 provided in bottom wall means 27 has a pair of oppositelyarranged side edge means shown as a pair of-side edges each designatedby the numeral 60. Extension flap means shown as a wing flap 61 isfoldably connected to each side edge 60.

Each extension flap 61 has anupwardly extending portion 62 which extendsabove an associated edge'60 which is adapted to be engaged by a portionof side wall 26 as will be subsequently described. Each flap 61 also hasa spacing portion designated by the numeral 63 which extends below edgeand holds transverse surface 38 above bottom surface means 35 insubstantially parallel relation.

Bottom Wall means 27 also has a front flap designated by the numeral 64which is adapted to be folded substantially vertically and engages thefront lower surface of bottle 21. Flap 64 is folded about a score line65 which provides a smooth top edge for the central portion ofvertically arranged bottom framing surface 37.

As seen particularly in FIGURES 2, 8, and 9 of the drawings, top wallmeans 30 has a top surface 40 as previously mentioned which ispreferably foldably connected to rear wall 25 and top framing surface 41is arranged substantially coplanar and vertically above vertical framingsurface 37 in spaced apart relation.

Top surface 40 is of substantially rectangular outline and has a pair ofbackup flaps each designated by the numeral extending from its oppositeside edges defined by a pair of parallel score means 73. Each flap 70has substantially U-shaped cut means or a U-shaped cut 71 providedtherein with a score line 72 extending between the terminal ends of theparallel leg portions of each U-shaped cut 71.

Upon folding top wall means 30 in position, it will be seen that flaps70 are arranged along an associated side Wall 26 and fastening tabs 46Aof each fastening flap 46 are inserted in an associated U-shaped cut tohold the associated side wall 26 in position. Each extension flap 70provides backup support for the upper portion of an associated side wall26.

Top transverse surface 42 of top wall means 30 has extension flap meansshown as a pair of extension flaps each designated by the numeral 74extending from its opposite side edges defined by a pair of parallelspaced apart score lines 75. Each flap 74 is folded downwardly along anadjoining side wall 26 and is held flatly thereagainst by flap portion33 of side wall 26.

Top transverse surface 42 has rear edge means shown as a score line witha third extension flap designated by the numeral 81 extendingtherebeyond. Extension flap 81 is substantially trapezoidal and isfolded perpendicular to top surface 40 to hold top transverse surface 42substantially parallel to top surface 40.

Top opening means 43 defined in top transverse surface 42 is preferablyformed by substantially U-shaped cut means or cut 82. U-shaped cut 82has its substantially parallel leg portions arranged perpendicular torear edge 80 of flap 81 and the area bounded by such U- shaped cutdefines supporting tab means designated by the numeral 85. i

As extension flap 81 is folded perpendicular to top surface 40 it willbe seen that tab 85, in effect, forms a downward extension of flap 81which extends beneath top transverse surface 42 thereby defining opening43. Upon inserting the upper portion of neck 23 of bottle 21 throughopening 43, tab 85 engages neck 23 and assures that flap 81 remainssubstantially vertically and thus holds transverse surface 42substantially parallelto top surface 40.

Each side wall 26 of exemplary carton 20 has its main portion 31foldably connected to an associated side edge 32 of rear wall 25 aspreviously mentioned and a centrally arranged extension flap 33 extendsfrom the outer edge 34 of each main portion 31. Each central flap 33 isfolded to lie between bottom transverse surface means 38 and toptransverse surface means 42.

Each side wall 26 also has a pair of comparatively narrow extensionflaps at its lower and upper opposite end portions designated by thenumerals 87 and 88 respectively. As seen in FIGURE 7 of the drawings,each extension flap 87 is folded substantially coplanar with the insidesurface of lower framing surface 37 and with each flap 87 thus folded inposition flap 64 is folded thereagainst so that upon inserting bottle 21in position against the opposite side of flap 64 flaps 87 provide addedsupport and rigidity for display carton 20.

Each extension flap 88 is folded behind the inside surface of topframing surface 41 and thus serves, in eflFect, as a backup flap forsuch top framing surface which also provides improved strength for topwall means 30.

As previously described, each flap 61 comprising bottom wall means 27has an upwardly extending portion 62 which extends above an associatedside edge 60 of bottom transverse surface 38. Upper portion 62 is foldedsubstantially coplanar with and against the inside surface of portion 31of side wall 26. In a similar manner, extension flap 70 is foldedsubstantially along the inside surface of portion 31 of side wall 26.With flaps 70 and the upper portion 62 of fiap 61 thus arranged, centralextension flap 33 of side wall 26 is folded thereagainst to sandwichflaps 70 and portions 62 against the associated inside surface of sidewall portion 31. This arrangement, of course, provides added strengthand rigidity for carton 20.

The width of carton 20 is preferably dimensioned so the lower portion 22of associated bottle 21 fits closely therewithin and central flapportions 33 lie immediately adjacent such main portion. Thus, the bottleitself is used to help strengthen the carton and, of course, with neckportion 23 of bottle 21 inserted in its opening 43 and the lower portion22 of bottle 21 inserted in its associated opening 39 the bottle isfirmly held in position.

An alternate manner of folding and defining bottom wall means 27 isillustrated in FIGURES l and 11 of the drawingswherein planar surfacelayer 50 is folded to define the inside surface of bottom support 35while extension fiaps 44 are folded therebelow against the outsidesurface of layer portion 50 to provide a smoother exposed bottom surfacefor carton 20. With this arrangement fastening tabs 55 extend to aprotected position within carton 20 and bottle 21 helps hold them inposition by resting thereon.

Irrespective of whether carton 20 is assembled with its flaps definingbottom wall means 27 in the manner as illustrated in FIGURES and 7 or inthe manner illustrated in FIGURES l0 and 11, the improved carton thusdefined has bottom wall means 27 which is of optimum strength andrigidity and yet provides the smooth lines and improved decorativeshadow box appealdefined by carton 20 of this invention. 7

Carton 20 may be formed in any suitable manner and made from anysuitable foldable material. It is preferably formed from the blank 90illustrated in FIGURE 12 of the drawings. Blank 90 is made of cardboard,or the like, having a side such as the exposed surface thereof laminatedwith metallic foil, such as aluminum-containing metallic foil, or thelike, suitably colored, embossed, imprinted, or remaining plain asdesired.

Blank 90 is suitably cut and scored and includes a pair of parallelrectilinear score or fold lines 91 and 92 defining the vertical heightof the main central portion of blank 90 and, of course, such heightestablishes the vertical height of assembled carton 20.

The central portion of blank 90 defines rear wall 25 which has itsbottom and top defined by score lines 91 and 92 respectively and itsside edges defined by a pair of parallel score lines 32.

The main portion 31 of each side wall 26 is defined in blank 90 betweena pair of score lines 32 and 34 and each score line 34 is arrangedparallel to score line 32 and perpendicular to score lines 91 and 92.

Each side wall portion 31 has score line 34 extending along its fullheight and has extension flaps 33, 87, and 88 extending beyond scoreline 34. Extension flap 87 is provided adjoining the lower side edge ofside wall portion 31 and is defined by a portion of score line 34designated by the numeral 93, cut means 94 extending perpendicular toscore line 93, and the associated corner of blank 90. Extension fiap 88is defined by a portion of score line 34 designated by the numeral 95,cut 96 similar to cut 94, and an associated corner of blank 90.

Bottom wall means 30 provided by the unique display carton of thisinvention is comprised of component portions of blank 90 practically allof which are arranged outwardly of score line 91. In a similar manner,top wall means 30 of carton 20 is arranged by portions of blank 90practically all of which are arranged outwardly of score line 92.

The main portion 50 of bottom wall means 27 extends from the centralportion of score line 91 and has a pair of parallel edges 100 and 101defining its side edges and its rear and front edges (in the assembledcarton) are defined by score lines 91 and a score line 102 respectively.Bottom framing surface 37 is defined by score line 102 and score line 65extending between edges 100 and 101 and the remainder of the mainportion of bottom wall means 27 extends outwardly beyond score line 65.

vThe previously mentioned bottom transverse surface 38 is comprised of apair of substantially triangular portions each also being designated bythe same numeral 38 and each being defined by terminal end portion ofscore line 65 along one side, score line defining the other side edgethereof, and substantially arcuate cut 104 extending between theterminal end of score line 60 at one end and engaging center portion ofscore line at the opposite end. Each arcuate cut 104, in effect,comprises the hypotenuse portion of each triangular portion 38. Bottomtransverse surface 38 has its front flap 64 which has an outline similarto a part of a circular disc and has its substantially arcuate edgeportion defined by a central portion of score line 65 and a portion ofarcuate cuts 104. The terminal outer edge of flap 64 is substantiallystraight and defined by a pair of aligned cuts 105 arranged on oppositeends of and aligned with an edge of blank designated by the numeral 106.

Transverse surface 38 has oppositely arranged wing flaps 61 and eachwing flap 61 has a portion 62 which is adapted to be rotated ninetydegrees away from the plan of blank 90 to extend vertically above scoreline 60 in the assembled carton 20. Simultaneously each portion 63 ofwing flap 61 is rotated in the assembled carton so that it extends belowscore line 60. As seen in FIGURE 12 eachfiap has a substantiallyrectangular peripheral outline andthe space shown at 108 betweenadjacent inner side edges of such rectangular flaps together with spaceprovided upon moving portions 63 and flap 64 vertically in the assembledcarton20 completely delnes bottom opening means 39.

. 7 therein and arranged so that the open parallel legs thereof extendtoward each other. Each U-shaped cut 51' has rectilinear score meansdesignatedby the -nuremal 52extending between the terminal ends of itsparallel leg 'portions to enable folding each tab' portion 109 definedbyeach cut 51 and score line 52 about suchscore line to lock an associatedfastening tab 55 in position. 3

Top wall means 30 of carton is formed in blank 90 so that it extendsoutwardly of score line 92 P P 'vided therein. Thus, top" wall means hasparallel spaced apart rectilinear score lines 92, 112, 113, and 80'defining respectively the lateral extent of flap portion 40 of top wallmeans 30 between score lines 92 and 11 2, vertical framing surface 41between score lines 112 and 113, top transverse surface 42 arrangedbetween score lines 113 and 80, and extension flap 81 extending beyondscore line 80.

A pair of oppositely arranged extension flaps are provided extendingbeyond opposite side edges of main flap 40 of top wall means 30. Eachflap 70 extends beyond a portion 73 of score line 32 and is essentiallytrapezoidal in outline. Each extension flap 70 has a U-shaped cut 71defined therein with a score line 72 arrangedbetween the terminal endsof the parallel leg portions of U- shaped cut 71 so as to definerectangular tab 114 which is foldable about score line 72.

Fastening flap means 46 provided in each side wall portion 31 extendingfrom score means 47 which is arranged substantially in line with the topedge of portion 31 and each fastening flap 46 has a pair of oppositelyarranged fastening tabs 46A each extending beyond an associated scoreline 115 in flap 46. Upon assemblying blank 90 to define carton 20,fastening flaps 46 are inserted so that their fastening tab portions orears 46A :are inserted along an associated side of U-shaped cut 71 andsandwiched between an associated rectangular tab 114 and adjoining wallmeans to provide a firm fastening action at top of carton 20.

Top transverse surface 42 of top wall means 30 has U-shaped cut 82provided therein and arranged so that its parallel legs extendperpendicular to score line and the area bounded by U-shaped cut 82defines tab 85, as previously explained. Flap 81 is folded in aperpendicular manner toward top surface 40 in assembled carton 20causing tab 85 to move downwardly beneath transverse surface 42 todefine top opening 43.

Thus, it is seen that the blank is formed having a main central portionwhich primarily defines the vertical walls of assembled carton 20 andthe oppositely arranged bottom and top wall means are defined byextension flap means extending from such vertical walls.

Another exemplary embodiment of this invention is illustrated in FIGURES13-16 of the drawings. The improved carton illustrated in FIGURES 13-16is practically identical to the carton 20; therefore, such carton willbe designated generally by the numeral 20A and parts thereof which areidentical to corresponding parts of carton 20 will be designated by thesame numeral as carton 20 also followed by the letter designation A andnot described again. Only those component parts which are different fromcorresponding parts in carton 20 will be designated by a new numeralalso followed by the letter designation A and described in detail. i

The only difference between carton 20A and carton 20 lies in the factthat a preferably separate decorative background surface means isprovided therefor and adapted to provide a background surfaceimmediately adjacent the rear vertical surface of neck portion 23 ofbottle 21. The decorative background surface means is shown inperspective view FIGURE 16 of the drawings and the description willproceed making reference to the perspective view of FIGURE 16 and theillustration of FIGURE-S 13-15 concurrently and a separate showing inplan view of the blank used to form the decorative background surface inFIG- URE 16 will not be presented.

'The decorative background surface means comprises surface meansdesignated generally by the numeral A which has a main portion which isadapted to extend substantially the full height of the neck 23 of bottle21 and such main portion is designated by the numeral 121A. Backgroundsurface 120A also has an offset portion designated by the numeral 122Awhich is sandwiched between the main portion 22 of bottle 21 andrearwall 25A. An interconnecting portion designated by the 'nu-' meral123A interconnects the main portion 121A with the offset portion 122A. 2

Decorative background surface 120A is made from a single sheet offoldable material as will be apparent from FIGURE 16 and itsinterconnecting portion 123A is foldably connected along a score line134A to the lower edge of main portion 121A. Offset portion 122A extendsbeyond and downwardly below interconnecting portion 123A and is foldablyconnected thereto along a score line 125A.

Although background surface 120A may be formed as an integral part oftop wall means 30A, in this example of the invention such backgroundsurface is formed as a separate piece and is held in position in amanner as will be presently described. Main portion 121A has an upwardlyextending tab designated by the numeral A which extends above the topedge 131A of main portion 121A. Tab 130A is inserted through top opening43A of transverse surface 42A and is supported against flap 81A to holdmain portion 121A immediately behind neck 23. Tab 121A also serves tolocate background surface 120A in its desired position.

Tab 130A of this example is shown as being semicircular inconfiguration; however, it will be appreciated that such tab may be ofany desired configuration, for example, tab 130A may have parallel ortaperedside edges.

Main portion 121A has a pair of oppositely arranged side edges definedby a pair of score lines each designated by the numeral 132A and a pairof extension flaps 133A which are rectangular in peripheral outlineextending beyond side edges 132A. Similarly, offset portion 122A has apair of rectangular extension-flaps each designated by the numeral 134Awhich extend beyond its opposite side edges defined by a pair of scorelines 135A.

With tab 130A supported against flap 81A, i.e., sandwiched between neck23 and flap 81A and its lower extension 85A, flaps 133A and 134A areeach adapted to lie substantially coplanar with an adjoining portion ofan associated side wall portion 31A of side wall means 26A; The outerextension flap portion 33A of each side wall 26A is then folded againstassociated extension flaps 133A and 134A.

Thus, it is seen that the top portion of surface means 120A is held inposition by sandwiching tab 130A between flap 81A and the top portion ofbottle neck 23. The lower portion of surface means 120A is held inposition by sandwiching offset portion 122A between the lower portion 22of bottle 21 and rear wall 25A. Thus, background surface 120A is firmlyheld in position and provides an even more appealing display of bottle21 carried within carton 20A.

Terms such as upwardly, downwardly, sides, side wall, bottom, bottomwall, top, top wall, front, rear, etc., have been used in thisdisclosure of the invention merely for ease of description and tocorrespond to the arrangement of components as illustrated in thedrawings and such terms should not be considered as limiting the scopeof this invention in any way.

Thus, it is seen that an improved shadow box display carton has beenprovided by this invention which provides optimum aesthetic appeal andwhich can be readily assembled by hand without requiring additionalfastening means such as glue, or the like.

Further, this invention provides improved blanks for making such carton,or the like. v

While the form of the invention now preferred has been disclosed asrequired by statute, other forms may be used, all coming within thescope of the claimed subject matter which follows.

What is claimed is:

1. A framing display carton for a bottle-like container comprising, arear wall, parallel spaced apart side wall means fastened along oppositeside edges of said rear wall and extending forwardly therefrom, each ofsaid side wall means comprising bottom edge means, a pair of fasteningflap means each extending beyond bottom edge means of an associated sidewall means, each of said fastening flap means being folded perpendicularto its associated side wall means and each having a terminal portionprovided with locking tab means extending from opposite side edge meansthereof, bottom wall means fastened to said rear wall and side wallmeans, said bottom wall means comprising bottom supporting means havinga main portion defined by a planar surface layer which is foldablyfastened to said rear wall and defines the configuration of said bottomwall means, spaced apart slit means in said planar surface, and avertically arranged bottom framing surface extending upwardly from saidbottom supporting means, and top wall means fastened to said rear walland side wall means, said top wall means comprising a top surface and avertically arranged top framing surface extending downwardly from saidtop surface, said framin surfaces lying substantially coplanar andcooperating with front edge means of said side wall means to define saiddisplay carton having the appearance of an attractive shadow box, andsaid carton being held together independently of additional fasteningmeans at its bottom end portion by folding said fastening fiap meanssubstantially coplanar with said planar surface layer and with saidterminal portions in overlapped relation and locking Said locking tabmeans in said slit means and at its top end portion by said fasteningtab means holding said side wall means against said top wall means.

2. The carton as set forth in claim 1 in which, said bottom wall meansfurther comprises bottom transverse surface means extending inwardly ofand adjoining top edge means of said bottom framing surface and havingbottom opening means therein corresponding in peripheral outline to thelower peripheral outline of said container, and said top wall meansfurther comprises top transverse surface means extending inwardly of andadjoining bottom edge means of said top framing surface and having topopening means therein corresponding in peripheral outline to the upperperipheral outline of said container, whereby a portion of saidcontainer extends below and above said bottom and top transverse surfacemeans respectively and is held within said carton thereby.

3. The carton as set forth in claim 2 in which said bottom transversesurface means comprises oppositely arranged first side edge means andfirst flap means adjoining each of said first side edge means, saidfirst flap means having an extension portion extending above said firstside edge means and a spacing portion extending therebelow holding saidbottom transverse surface means above said bottom supporting means insubstantially parallel relation.

4. The carton as set forth in claim 3 in which said spacing portion ofsaid first flap means is defined by a portion of carton material whichis rotated approximately ninety degrees away from its original positionto define a portion of said bottom opening means.

5. The carton as set forth in claim 2 in which said top transversesurface means comprises oppositely arranged second side edge means andsecond flap means extending beyond each of said second side edge means,each of said second flap means being folded downwardly along anadjoining side wall means and held thereagainst by wedging fiap meansextending from said adjoining side wall means.

6. A framing display carton for a bottle-like container comprising; arear wall; parallel spaced apart side wall means fastened along oppositeside edges of said rear wall and extending forwardly therefrom; each ofsaid side wall means comprising, bottom edge means, a pair of fasteningfiap means each extending beyond bottom edge means of an associated sidewall means, and each of said fastening flap means being foldedperpendicular to its associated side wall means and having a terminalportion provided with locking tab means extending from opposite sideedge means thereof; bottom wall means fastened to said rear wall andside wall means; said bottom wall means comprising, bottom supportingmeans having a main portion defined by a planar surface layer which isfoldably fastened to said rear wall and defines the configuration ofsaid bottom wall means, spaced apart slit means in said planar surface,a vertically arranged bottom framing surface extending upwardly fromsaid bottom supporting means, bottom transverse surface means extendinginwardly of and adjoining top edge means of said bottom framing surfaceand having bottom opening means therein corresponding in peripheraloutline to the lower peripheral outline of said container; and top wallmeans fastened to said rear wall and side wall means; said top wallmeans comprising, a top surface, a vertically arranged top framingsurface extending downwardly from said top surface, and top transversesurface means extending inwardly of and adjoining bottom edge means ofsaid top framing surface, said top transverse surface means has topopening means provided therein corresponding in peripheral outline tothe upper peripheral outline of said container and also comprises, rearedge means having third flap means extending therebeyond and foldedperpendicular to said top surface to hold said top transverse surfacemeans substantially parallel to said top surface, and said top openingmeans is defined by substantially U-shaped cut means in said transversesurface means with said U- shaped cut means having its substantiallyparallel leg portions arranged perpendicular to said rear edge means,said U-shaped cut means defining supporting tab means comprising adownward extension of said third flap means which extends beneath saidtop transverse surface means and assures said top transverse surfacemeans is held parallel to said top surface upon inserting the neck ofsaid bottle-like container through said top opening means; whereby saidcarton is held together independently of additional fastening means atits bottom end portion by folding said fastening flap meanssubstantially coplanar with said planar surface layer with said terminalportions in overlapped relation and locking said locking tab means insaid slit means and at its top end portion by said fastening tab meansholding said side wall means against said top wall means and a portionof said container extends below and above said bottom and top transversesurface means respectively and is held within said carton thereby.

7. The carton as set forth in claim 6 adapted to carry said bottle-likecontainer having a comparatively narrow neck defining its upper portionand further comprising decorative background surface means comprising, amain portion extending substantially the full height of said neckimmediately adjacent the rear surface thereof, an offset portion whichis sandwiched between a main portion of said bottle and said rear wall,:and in interconnect ing portion interconnecting said main portion andsaid offset portion, whereby said sandwiched offset portion helps holdsaid background surface means in position behind said neck.

8. The carton as set forth in claim 7 in which said background surfacemeans is defined as a separate member and said main portion comprises,oppositely arranged fourth side edge means and fourth flap meansextending beyond each of said fourth side edge means, each of saidfourth fiap means being folded substantially perpendicular to said mainportion to lie substantially coplanar with an associated side wallmeans, and supported tab means extending upwardly from top edge means ofsaid main portion, said supported tab means being adapted to besupported :against said third flap means, whereby said supported tabmeans and fourth flap means help in holding and locating said mainportion of said background surface means immediately adjacent the rearsurface of said narrow neck to provide an even more appealing display ofsaid bottle-like container.

9. A blank for forming a framing display carton for a bottle-likecontainer; said blank being cut and scored to define a rear Wall;parallel spaced apart side wall means fastened along opposite side edgesof said rear wall and being adapted to extend forwardly therefrom whensaid carton is assembled from said blank; each of said side wall meanscomprising, bottom edge means, a pair of fastening flap means eachextending beyond bottom edge means of an associated side wall means, andeach of said fastening flap means being adapted to be foldedperpendicular to its associated side wall means in said assembled cartonand each having a terminal portion provided with locking tab meansextending from opposite side edge means thereof; bottom wall meansfastened to said rear wall and side wall means; said bottom wall meanscomprising, bottom supporting means having a main portion defined by aplanar surface layer which is foldably fastened to said rear wall anddefines the configuration of said bottom wall means, spaced apart slitmeans in said planar surface layer, a bottom framing surface beingadapted to extend vertically upwardly from said bottom supporting meansin said assembled carton, and bottom transverse surface means beingadapted to extend inwardly of and adjoining top edge means of saidbottom framing surface in said assembled carton and having bottomopening means therein adapted to correspond in peripheral outline insaid assembled carton to the lower peripheral outline of said container;and top Wall means being adapted to be fastened to said rear wall andside wall means in said assembled carton; said top wall meanscomprising, a top surface, a top framing surface being adapted to extendvertically downwardly from said top surface in said assembled carton,and top transverse surface means being adapted to extend inwardly of andadjoining bottom edge means of said top framing surface in saidassembled carton and having top opening means therein adapted tocorrespond in peripheral outline in said assembled carton to the upperperipheral outline of said container; whereby said assembled carton isheld together independently of additional fastening means at its bottomend portion by folding said fastening flap means substantially coplanarwith said planar surface layer with said terminal portions in overlappedrelation and locking said locking tab means in said slit means and atits top end portion by said fastening tab means holding the top portionof said side wall means against said top wall means, said framingsurfaces being adapted to befolded substantially coplanar with frontedge meansof said side wall means in said assembled display carton, andin said assembled carton a portion of said container extends below andabove said bottom and top transverse surface means respectively and isheld within said carton thereby.

10. The blank as set forth in claim 9 in which said bottom transversesurface means comprises oppositely arranged first side edge means andfirst .flap means adjoining each of said first side edge means, saidfirs'oflap means having an extension portion adapted to extend abovesaid first side edge means and-a spacing portion adapted to extend belowsaid first side edge means in said assembled carton and hold said bottomtransverse means above said bottom supporting means in substantiallyparallel relation.

11. The blank as set forth in claim 10 in which said top transversesurface means comprises oppositely arranged second side edge means andsecond flap means extending beyond each of said second side edge means,each of said second flap means being adapted to be folded along anadjoining side wall means in said assembled carton and held thereagainstby wedging flap means extending from said adjoining side wall means. 7 v1 12. The blank as set forth in claim 11 in which said top transversesurface means further comprises, rear edge means having third flap meansextending therebeyond, and said top opening means is defined bysubstantially U-shaped cut means in said top transverse surface meanswith said U-shaped cut means having its substantially parallel legportions arranged perpendicular to said rear edge means, whereby in saidassembled carton said U-shaped cut means defines supporting tab meanscomprising a downward extension of said third flap means which extendssubstantially vertically beneath said top transverse surface means andassures said top transverse surface means is held parallel to said topsurface upon inserting the top portion of said container through saidtop opening means.

References Cited UNITED STATES PATENTS 1,039,026 9/1912 Carter 229391,546,601 7/ 1925 Morris 22939 2,114,422 4/ 1938 Guyer 22939 3,184,1365/1965 Forbes 22936 FOREIGN PATENTS 530,769 12/ 1940 Great Britain.

WILLIAM T. DIXSON, IR., Primary Examiner.

